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Welcome to

Different for guests, different for owners, and different for the hotel industry. Opening late 2018.

Our new upscale hotel brand, gives people a different choice. Hotels that are reliable enough to depend on, but different enough to be fun.

Reliably different

We combine characterful hotels with a name that you can trust. The security of a bigger brand, without the vanilla experience. An informal attitude, with charming touches guests will remember long after check out.

A different mindset

Here’s to difference

Always dependable

We can always be relied on to provide upscale quality.

Respect individuality

We are sympathetic to local provenance, place and community.

Be distinctive

We take a distinctive approach to our design and guest experience.

How voco works

Becoming part of the family

Becoming a voco hotel doesn’t mean becoming one of the same. Our versatile brand retains and celebrates the things that make each property successful in its own right.

Powered by the knowledge of IHG, you’ll benefit from the formidable strength and scale of our systems, from one of the world’s largest loyalty programmes to our best in class technology and capabilities.

Down to the details

Small changes, big impact

Explore how we can work with you to bring voco to life.


Join us

Help us write the next chapter

Our first voco hotel opens in late 2018. To find out how we can help you bring the brand to life in your hotel, fill out our form below, and we’ll get back to you.

Contact form